Oil giant BP is one of the corporate partners sponsoring this year’s International Women’s Day on 8 March under the slogan “Be Bold for Change”.
In a promotional video for the day, BP says that being “bold for change” at its firm means “having the courage to change perceptions and the knowledge and expertise to change ideas. It’s having the shared dream of changing communities” – cue lots of shots of cute children from various ethnic backgrounds.
Just on the face of it this is already problematic. It’s all well and good for BP and a host of other companies to be addressing their gender balance issues – BP says it wants to ensure a quarter of its group leaders are women by 2020.
But BP’s use of the International Women’s day slogan gives it a whole new slant in the context of the impacts of climate change, transport emissions, and BP’s industrial activities around the world.